About me

I'm Renato, a digital product leader and lifelong learner who believes in transforming the way people work and interact with technology.

My journey into the digital world started with a gift from my father – a computer that opened up a whole new universe for me. Armed with a mysterious CD-ROM full of software I barely understood (thanks to my limited English at the time), I chose exploring Corel Draw, Flash, and FrontPage over playing games.

That curiosity sparked a passion that has driven my entire career.

Empower positive change with my work

Throughout my career, every professional decision has been filtered through one crucial lens: how can I create positive impact at scale? This mindset has guided me to focus on transformative projects that empower people and organizations to work better, live better, and achieve more.

In 2012, alongside my business partner Rafael, this vision led us to co-found Startaê, one of Brazil's first fully remote digital product studios. We didn't just build products; we helped ambitious companies transform their ideas into solutions that made a real difference in people's lives.

As we mastered the art of remote work at Startaê, we noticed how many organizations were struggling with distributed teams – often relying on surveillance and control. We saw another opportunity for positive change.

This led us to co-found Officeless in 2017, where we've helped over 50,000 professionals embrace a healthier, more productive approach to remote work. Through speaking at more than 50 events and companies, hosting live streams, creating online courses and participating in podcasts, I've advocated for work cultures built on trust, autonomy, and results rather than micromanagement.

These weren't just business ventures – they were vehicles for transformation, creating ripple effects that continue to improve how people work, collaborate, and live in our digital world. Each step of this journey has been strengthened by the shared vision and complementary skills that Rafael and I bring to our partnership.

Learning philosophy - Kaizen

As a lifelong learner, I believe in:

Guiding principles

My approach to both life and work is deeply influenced by stoicism, emphasizing:

Health and wellness journey

Health isn't just a hobby for me – it's a fundamental part of who I am. I believe in nurturing both body and mind through active living and continuous learning. My wellness routine includes:

One of my favorite escapes is Chapada dos Veadeiros, where I connect with nature and recharge my creative energy. These outdoor experiences help me maintain perspective and balance in our fast-paced digital world.

The joy of cooking

My culinary journey began unexpectedly during my 2008 Australian adventure. What started as a necessity evolved into a passionate hobby, thanks to Jamie Oliver's innovative cooking app. Today, cooking serves as both a creative outlet and a way to maintain a healthy lifestyle. I approach it like I do with technology – master the basics, then innovate and make it your own.

My greatest achievement

While I love creating digital experiences, my greatest achievement is my family.

I'm blessed with over 17 years of marriage to Patricia, my partner in life's adventures, and our lives were transformed by our miracle, Rebeca, who joined us three years ago. Our chocolate and white Border Collie, Nina, completes our family with her boundless energy and love. They are my foundation and inspiration for everything I do.

Roots of strength

My journey wouldn't be possible without the love and support of my roots.

I'm eternally grateful to my father, Nelson, whose entrepreneurial spirit and courage to take risks inspired my own business journey. That first computer he gave me didn't just spark my passion for technology – it opened the door to endless possibilities. His example taught me that with dedication and vision, we can create our own path in life.

My sister Andreia continues to be a source of strength and companionship through life's adventures.

And to my beloved mother, Lazara, who left us for heaven in 2023 – your love, wisdom, and teachings continue to guide me every day. You taught me the values that shape who I am, and your legacy lives on in everything I do. Though you're no longer physically present, your light continues to shine through our family, especially in Rebeca's smile, reminding us of your endless love and the importance of family bonds.

Honoring my mentors and friends

Every significant achievement is shaped by the collective wisdom and support of many.

Throughout my journey, I've been fortunate to learn from and grow alongside exceptional professionals, mentors, and friends. While I maintain a dedicated page (soon) celebrating these important connections in detail, I'm deeply grateful for how each person has contributed to both my professional path and personal development.

Among these transformative relationships, my 19-year partnership with Rafael Torales stands as a cornerstone of my journey. More than a business partner, he has been a catalyst for growth, innovation, and continuous improvement.

Together, we've built and scaled two successful companies, pioneered remote work methodologies, and transformed how organizations approach digital products. From Startaê to Officeless, our partnership proves that aligned values and complementary strengths can create extraordinary impact.

The ability to build alongside someone who shares your vision while challenging you to grow is rare. Our journey together demonstrates how great friendships can foster remarkable business outcomes, creating lasting impact through shared principles and mutual trust.

Looking forward

Today, I continue exploring the intersection of technology, design, and human connection.

Whether I'm helping companies transform their digital presence, implementing remote work strategies, or pursuing personal growth through health and learning, I bring the same enthusiasm and attention to detail that started with that first computer exploration.

Let's Connect

I'm always excited to connect with fellow innovators, entrepreneurs, and anyone passionate about the future of work, health, or continuous learning.

Whether you want to discuss digital products, remote team management, share wellness tips, or plan a hiking adventure, feel free to reach out.